Zapopan, Jalisco — In commemoration of World Environment Day, the Tequila industry, through the Tequila Regulatory Council (CRT), announced its contribution of more than 40,700 plants for reforestation efforts throughout 2025. The initiative reinforces the sector’s environmental sustainability efforts in the state of Jalisco.
The saplings, cultivated in a nursery located in the municipality of Zapotlán el Grande, will be planted in Protected Natural Areas and surrounding buffer zones. The effort is coordinated with the Jalisco State Forestry Development Program Trust (FIPRODEFO), which receives financial and technical support from the CRT.
“This year, more than 40,700 plants are ready to be used for reforestation. Since 2021, the tequila industry—through the CRT—has supported this production,” said Eduardo Ibarra Arellano, Sustainability Projects Manager at the CRT. He added that the nursery’s first batch of trees was used in 2022 to reforest the Bosque La Primavera, a key ecological reserve in the state.
This collaboration is part of a broader institutional cooperation between the CRT and the Government of Jalisco, aimed at enhancing the sustainability of the agave-tequila value chain.
Since 2016, the tequila industry has implemented a comprehensive Sustainability Strategy, built on seven pillars: industrial decarbonization, efficient water use, sustainable agricultural practices, zero-deforestation tequila production, waste treatment, social program development, and regional economic growth.
The operation of the nursery contributes directly to the restoration of degraded land and the conservation of forest ecosystems. According to Ibarra Arellano, the project benefits not only the industry but also the broader environmental health of the region where the Tequila Denomination of Origin is established.
