Geneva, Switzerland.-The Tequila Regulatory Council (CRT) advanced its innovation and intellectual property agenda after formalizing its interest in joining the Technology and Innovation Support Centers (TISC) Network, with the support of the Mexican Institute of Industrial Property (IMPI) and the World Intellectual Property Organization (WIPO).
As part of a working visit aimed at strengthening international cooperation, a delegation from Mexico’s tequila agroindustry, led by Aurelio López Rocha, president of the CRT, visited WIPO headquarters in Geneva to hold meetings focused on innovation, technology transfer and the international protection of intellectual property.
During the visit, the delegation met with Daren Tang, Director General of WIPO; Marco Alemán, Deputy Director General; and Alexandra Grazioli, Director of the Lisbon Registry. The meeting was also attended by Francisca Elizabeth Méndez Escobar, Mexico’s Permanent Representative to the United Nations and other international organizations in Geneva, as well as representatives from IMPI.
Discussions highlighted the role of intellectual property as a strategic tool for development, competitiveness and innovation, along with the importance of strengthening international protection for the Tequila Designation of Origin and promoting cooperation with other geographical indications and designations of origin.
Within this framework, Aurelio López Rocha and Dorilita Mora Jurado, IMPI’s Divisional Director for the Promotion and Services of Technological Information, signed a letter of intent expressing the CRT’s interest in joining the TISC Network. The initiative seeks to provide the tequila sector with structured access to scientific and technological information, fostering innovation and technology transfer.
“This letter of intent creates a pathway for the tequila sector to strengthen innovation and technology transfer through organized access to specialized information,” López Rocha said.
As a result of the visit, the CRT and WIPO agreed to explore new avenues of institutional cooperation. With these actions, the Tequila Regulatory Council reaffirmed its commitment to the international protection of Tequila and to strengthening an industry that represents a key productive and cultural symbol of Mexico worldwide.
