Guadalajara, Jalisco.- The Government of Jalisco and the Tequila Regulatory Council (CRT) have signed a cooperation agreement to strengthen the protection and international promotion of Tequila. The initiative includes a joint work agenda focused on reducing import tariffs in key markets, particularly India, where a 150% ad valorem tax is currently applied to the beverage.
The agreement was formalized by the General Strategic Coordination of Growth and Economic Development of the Jalisco Government and CRT representatives. Mauro Garza Marín, head of the Coordination, highlighted Tequila’s global potential and the need to reinforce its international visibility:
“Tequila is a global symbol that defines us. We have an ongoing project in India. Our international agenda is strong—not only through the Ministry of Tourism, but also through the Ministries of Economic Development and Agriculture,” he stated.
Representing the CRT, Alan Loredo Trueba, First Vice President of the Board, emphasized the organization’s long-standing commitment to safeguarding the beverage:
“The CRT has worked for over 30 years to protect Tequila. With this agreement, we reinforce our joint efforts with the Jalisco Government to promote economic outreach, attract direct investment, support international trade, and issue the Distintivo T,” he noted.
The Distintivo T is awarded to certified venues that demonstrate high-quality service and compliance with CRT standards through a structured training process. Alongside this, the CRT promotes Tequila Culture by disseminating knowledge on its history, applicable regulations, and production processes.
As part of the outlined strategy, Tequila will participate in upcoming international events, including the International Tourism Fair (FITUR), to increase global visibility and stimulate greater economic impact for Jalisco.
